In 2022, Huanlu – a brand founded by hardware geeks and artists – approached Jijia Geometry with groundbreaking visual display technology. Sharing a like-minded vision, we collaborated to redefine the audio market. Beyond conventional speakers, we created the World's First Holographic Lyrics Display Audio Speaker.
“Music” remains a focal point for markets and users alike. From hip-hop/R&B to heavy metal, folk, pop, and jazz – diverse genres enrich lives while brands vie to express their musical philosophy through products. Nowhere is this competition fiercer than in the speaker market.
Yet current audio products, despite incremental updates, have failed to deliver truly revolutionary breakthroughs. Most brands remain confined by conventional frameworks, unable to offer meaningful choices in our rapidly evolving technological landscape.
This changed in 2022 when Huanlu – founded by hardware pioneers and artists – brought groundbreaking visual technology to Jijia Geometry. Our instant synergy birthed an unprecedented alternative for the seemingly saturated speaker market: the World’s First Holographic Lyrics Display Audio Speaker.
“From Hardware Obsession to Emotional Resonance: How Huanlu Redefined the Rules”
Before the 21st century dawned, audio brands universally treated speakers as functional audio conduits. Competition centered on hardware specifications and acoustic performance, while overlooking aesthetic dimensions and experiential innovation.
Yet as the industry evolved, technical parity has transformed premium sound quality from a differentiator into a baseline expectation. Consumer decision-making now transcends traditional functional attributes like bass/midrange/treble performance or tonal accuracy.
The entire audio market is undergoing fundamental transformation. Now in 2024, a wave of emerging speaker brands – each championing distinct philosophies – is reshaping the landscape with unprecedented momentum.
Music transcends auditory boundaries – it’s ambiance forged through sound and dynamic lighting, engaging senses beyond hearing. It manifests as ceremonial elegance, an elevated lifestyle crafting distinctive experiential forms. It embodies daily sophistication, living as functional art. Now, as emerging technologies proliferate, AI-music interactions birth transformative innovations, creating fundamental differentiation from traditional audio systems.
While competitors fragment their interpretations of speakers to build brand identities, we pose the pivotal question: How might Huanlu and Jijia Geometry sculpt true differentiation to offer users a distinctive alternative?
Holographic Technology Manifested as Core Visual Identity
We distilled the essence of holographic technology into its most potent visual expression for Huanlu’s brand identity.
Technical Essence:
Three precision-engineered Mini LED arrays rotate at ultra-high velocity, generating 70PPI high-definition dynamic content. This creates suspended 3D projections through persistence-of-vision technology.
Design Transformation:
The rotational mechanics inspired our central visual motif—a crystal-clear acrylic aerial chamber. This floating orb, free from visual obstructions, embodies both the technology’s purity and its futuristic elegance.
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